COLLECTION COMMUNIQUÉ 016

NATURE, red in bloom and berry, is tamed and domesticated in our blessed plot. Here the tiny buds and seedlings burgeon into florescent life, all according to our design. With ardent secateurs we shape and trim the bright borders; with verdant fingers we train the trailing haricots to flourish like acanthus. This is our own space for growth, a flowering of culture boxed in by sculpted hedges – a market garden for the garment market!

In a herbaceous borderland we dance a swirling Charleston, liberated and expressive. Amid the soft radicalism of this Bloomsbur y setting, haughty culture is brought down to earth. Our palette is bohemian, drawn from plant pigments and dyes – the sweet taste of elderberry and the gentle strength of hazel and ash. Cultivated tastes meet hardworking textiles, textured and slubby: the natural weave of herringbone and farmer’s check, the artful crumpling of metallic suiting, the cool drape of laundered linen.

We sow, and we sew; see how our new shapes and colours unfurl like spring petals. Floreat bohemia!

TOOGOOD
S/S22 COMING SOON

Blooms buried in the soil:
bulbs
charged with power
rooted in tradition,
blossoming in
the radical atmosphere
Growing
branching
budding
flowering
Blooms, berries, flourishing anew
Petals painterly against the wild branches
LA VITA BOHEME

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