COMMUNIQUÉ 005
COLLECTION 005

We salute the noble mudlarks! Along the banks of the dirty old river, these resourceful scavengers sift the silt for the buried remnants of a hundredscore years. A clay pipe, an ivory button, a Roman coin, a charred remnant of the city’s first campfire – what fresh delights will the ebbing tide reveal?

The repetitious cycles of the fashion mainstream follow only the current, overlooking in their arrogance all that is deemed washed up. This we disdain! Arrayed in our exploratory uniform, we champion the serendipity of the chance find. Through fine-grade steel mesh we filter and sieve the accumulated influences of these islands’ centuries. From abandoned yarns and threads we knit knotty new designs. On interwoven hooks and grommets we hang our trouvés, the treasures we have found lying half-buried in the sediment of our lives.

Inspiration through recirculation!

TOOGOOD




COMMUNIQUÉ 004
COLLECTION 004

With guile and ingenuity, the resourceful women of wartime Britain would transform fallen parachutes into silk lingerie. Thus with diligent stitching would they make do and amend, turning the rarefied fabric of war to glamorous and amorous purpose. The lightweight silk that bore airmen on stealthy missions behind enemy lines became pacified, moving from secret assignation to secret assignations, sedition to seduction.

These are the blueprints which we now declassify! The marriage of intimacy and military structure – repurposed for a new century. Ours is an age without secrecy. What was hidden is worn openly, the covert becomes the overt. We take the tools of clandestine subterfuge, the ruched reinforcements and the ripcord ties, and mesh them with the intimate sensuality of the underlayers. The gentle sway of diaphanous organzas, silks and organdies, the most precious accoutrements of the private sphere, on proud display for all to see! The bellicose functionalism of airforce blues and olive drab, softened and appeased with undulant layering.

Gone are the days of undercover operations and hidden prowess, but the craft and the forms behind them endure.Now the secrets havesurfaced; the private is on parade!

TOOGOOD




COMMUNIQUÉ 003

COLLECTION 003

Your individuality is a precious and fragile thing – you must protect it at any cost. Assailed by conformity, beset by convention, you must look to your own unique traits and keep them safe.

We are archivists of the body, curators of the soul. With folds of felt and waxed cotton we envelop your frame, and wrap it all up with string. With layers of clinging film we keep your ideas fresh, all sealed away with prophylactic care. Packaged and preserved, you will endure.

We are urban survivalists, outward bound in the inner city. With chunky knits and padded linens, we insulate you on your expeditions, preserving your inner warmth in an environment as cold and uncaring as the eyes of strangers. Against harsh wind and smog, we will swaddle and coddle you.

Let the elements rain down upon you! Let the modern world throw at you what it will! You are protected!

Protect and survive!

TOOGOOD


TWELVE DAYS

           W
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           K
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           G  AND SLEEPING ON BARREN GROUND

FINDING YOUR OWN WAY IN THE CANYONS OF CONCRETE

EXPLORING THE DESERTED CITIES OF THE MIND.



WHATEVER IS FELT MUST ENDURE

F R A G M E N T S SHORED UP AGAINST

THE RAVAGES OF TIME

                        OF THESE TIMES




PROTEST AND THRIVE

PROTECT AND SURVIVE


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The Forester Jumper and Forester Hat [drab hand-spun alpaca]




COMMUNIQUÉ 002 COLLECTION 002

We are the faceless workers! Our collars are blue, through and through! So too are the sleeves upon which we wear our hearts, and the backs across which we blazon our deepest creeds and ideals. Blue is our livery – the royal teint that flows through aristocratic veins, diverted and reclaimed by the labouring masses. Whatever our field or trade – industry, construction, repair, service, retail – it is constantly present, the ballpoint hue whose inky pigment writes of countless decades of toil and struggle.

The time has come to stand firm and forge a new identity from these durable blueprints. Eighteen unisex garments – in shapes that are new but always familiar – manufactured in Britain by honest hands. Tough cottons and hardwearing linens united in fresh purpose, with digitally printed slogans writ large for all the world to see. The dignity of the workers’ blues, with none of the depression. In the conformity of labour, we find a new expression of ourselves. We are the faceless workers! And we are all individuals!

TOOGOOD






LIBERATION
FASHIONED BY INDUSTRY
NOT THE FASHION INDUSTRY
 
WORKERS OF THE WORLD
UNITE
 
ROADSWEEPER
   BEEKEPER
       OILRIGGER
           MILKMAN
 
RICH MAN
    POOR MAN
         BEGGAR MAN
             THIEF
 
A
R
TISANS CONTROL THE MEANS OF
            PRODUCTION
            PREDICTION
            PREDILECTION
 
YOU HAVE NOTHING TO LOSE
BUT YOUR CHAINSTORES
 
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COMMUNIQUÉ 001

COLLECTION 001

Now is the time to rise above the whims of corporate fashion and actualise the individual. Industrial relations Faye & Erica Toogood have built a new collection — inspired by the workers, to inspire the workers. Eight new coats, practical and sculptural, crafted from hardwearing materials and engineered to withstand the changing seasons. Each garment derives from the workwear of a specific trade — an authentic vocation, not the shallow desk jobs of the digital age — marked with the signs of toil in screen-printed rubber and foil. Each piece knows no boundaries of age or gender, available in six sizes to enhance or disguise the individual frame. The materials are redolent of the values of staunch tradespeople: the waxed cotton of the oilrigger; the vulcanised rubber of the industrial labourer; the hardwearing canvas of the mariner and the artist. Unique documentation sewn inside celebrates its provenance, encouraging the wearer to forge a new link in its chain of production: the names of the buyer, the seller, the manufacturer, right back to the designer and the pattern-cutter, are all displayed with justifiable pride.

TOOGOOD



001 THE ROADSWEEPER COAT [rubberised black canvas]

001 THE ROADSWEEPER [rubberised black canvas]


MANIFESTO

WHEREAS for too long we have witnessed the honest clothing of working people being stolen and arrogated in the name 
of so-called utility wear and industrial chic;

WHEREAS in an age of digital reproduction the individual 
is beset on all sides by the bastions of mercantilism and 
commerce, those false profiteers who prescribe with one 
hand and proscribe with the other, while forcing allcomers 
into constrictive sartorial templates;

WHEREAS the entrenched power bases of couture houses and multinationals mete and dole grotesque sumptuary laws to 
a compliant populace in the form of biannual ‘seasons’, weaving obsolescence into the very fabric of their garments;

WE HEREBY reject and reprehend the cruel diktats of the discredited fashionista treadmill: the voracious cycle 
in which spring/summer is devoured by autumn/winter, and 
autumn/winter is in turn devoured by spring/summer. Let 
them be rendered obsolete by the very inconstancy they thrive upon — we want it to happen! We will create only 
when we choose to create. Never again shall free thinkers 
be in thrall to the caprices of chainstore buyers or of marketing consultants!

OUR AIMS are simple, our methods straightforward. We shall sweep aside the crumbling detritus of plutocrat designers and clear the way for a new aesthetic rooted in individuality and honesty, a liberating mode that is available to all, male and female, old and young. We celebrate the craft and the toil of the workers — not faceless serfs running up disposable fads in farflung sweatshops, but named artisans with pride in their labour.

WE SHALL harness the techniques and forms of this mechanised age and return them to the people. The inherent worth of 
any object lies not in the pronouncements of the self-appointed arbiters of collective taste, but in provenance and the craftsmanship of manufacture.

TOOGOOD


001 THE OILRIGGER [hand-painted rubberised oil]

001 THE OILRIGGER [white baked latex]

001 THE OILRIGGER [white 7oz primed canvas]



CONTACT

TOOGOOD
Unit 12
49-59 Old Street
London, EC1V 9HX

+44 (0)20 7226 1061
info@t-o-o-g-o-o-d.com



STOCKISTS

UK
Dover Street Market, London
Mouki Mou, London
Selfridges, London

France
L’Eclaireur, Paris
Gago, Aix-en-Provence

Italy
Banner, Milano
Camicie Jana, Torino
Slash, Treviso

Spain
Persuade, Bilbao

Switzerland
Boutique Roma, Zurich

USA
A’maree’s, Newport Beach
Dover Street Market, New York
H Lorenzo, Los Angeles
If Soho New York, New York
Relish, Washington DC
Tiina the Store, Amagansett

Canada
Cahier D’Exercices, Montreal

Kuwait
4

Japan
Acoustics, Kumamoto
Arts & Science, Tokyo
Dover Street Market Ginza, Tokyo
L’Echoppe, Tokyo
Kink, Nagoya
Laila Tokio, Tokyo
Mathematics, Kanagawa
Nomad, Hyogo
Silver & Gold, Osaka
Soutousya, Kobe
White Album, Saitama

China
Anchoret, Beijing
Autumn Sonata, Shanghai
Locus, Hangzhou

Korea
10 Corso Como Seoul
Thimbloom, Seoul

Taiwan
Secret Service, Taipai

ENQUIRE info@t-o-o-g-o-o-d.com