REGENT STREET

British luxury brand Mulberry appointed interior designer Faye Toogood to create the new retail concept. Inspired by the painterly qualities of bucolic British landscapes and the strong, but simple geometric forms of Brutalist architecture, the teams have explored the beauty of contrasting materials, volumes, shapes, scales and sensibilities, throughout their design concept.

Looking to collectively redefine the shopping experience, Mulberry and Toogood developed fresh, contemporary interiors that read more like a welcoming home, than a traditional retail environment. Sophisticated but untraditional and strikingly modern with a hint of heritage, the retail redesign captures the essence of Mulberry’s point of view, creating a tactile universe in which the brand can be rediscovered.

Photography: French + Tye / Genevieve Lutkin