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TOOGOOD OPENHOUSE AT LONDON DESIGN FESTIVAL
September 2024

Gummy is Toogood’s first upholstered furniture. Plump, plush, sculptural seating designed to sit as a matching family, or solo statements. Gummy launched as the single-seater Gummy Armchair. The range has now expanded to include the more compact, armless Gummy Lounge Chair and Gummy Sofa (available in 3 widths - 1.2m, 2.4m and 3m.) The Gummy Footstool is a toothsome companion that pairs with the entire family.  

“I wanted to create a chair with a lot of personality, that could sit at home in any interior – historical, grand, modern or homely. It had to function properly as upholstered furniture and it had to be comfortable.”

– Faye Toogood

There has always been the desire for Toogood to produce upholstered furniture, but it has taken years to find and build relationships with the right makers. It had to be British-made and sustainable, using traditional techniques and all natural materials. Because of the natural materias used, and technical build of Gummy, no carcinogenic or synthetic fire-retardant foams are needed.

After years of designing furniture almost exclusively using miniature maquettes, Gummy demanded a new approach.

“Upholstery is a completely different process and so we needed to build Gummy in the factory. Finding the right scale in the curving wooden skeleton and then sculpting the shape with coconut husk and wool.”

– Faye Toogood

Working with Toogood’s in house clothing team, a pattern was cut for the upholstery fabric allowing for Gummy’s curvaceous volumes while working with natural textiles. Gummy is offered in a range of Pierre Frey fabrics including wool bouclé, velvet and “Yeti” - a fuzzy blend of wool, mohair and long-haired alpaca. Colours include “Ciottolo” (a warm neutral), “Powder” (a soft pink), Giboulée (a two-tone mossy green), Prussiana (a deep forest green) and “Simple black”.

“There are a lot of chairs out there at the moment that have very little shape. Not Gummy! She’s ready to give you a big hug with her generous, anthropomorphic proportions. With all of the pieces I design, I want the playful and the unexpected to be brought to life with exceptional craft. Gummy combines Toogood’s disdain for convention with a deep respect of tradition and quality.”

– Faye Toogood

TOOGOOD OPENHOUSE is a unique opportunity to catch a glimpse of an unconventional studio at work and view the extended Assemblage 08 Collection.

Visit TOOGOOD OPENHOUSE at London Design Festival 2024 from 17-20 September.

Explore the full Gummy collection.

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